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top 8 Best Google Ads Alternatives in 2022

top 8 Best Google Ads Alternatives in 2022

In this guide, we’ll show you the Best 8 Google Ads Alternatives you should try for your online advertising campaigns.

It’s 2022! Google may still be on top (for now), but the tides are shifting and there are some great alternatives when it comes to advertising!

There are a few different ways (advertising, email marketing, SEO, etc.) to increase traffic to a site, but paid advertisements are usually the fastest way to bring in customers. With the right choice of keywords, accurate audience targeting, and powerful remarketing options, even new and small businesses can be noticed by potential buyers when using ads. 

Depending on the product or service you are advertising, there are plenty of alternative ad networks that you can take advantage of. Not only is the competition usually lower on these alternative networks, but the cost per click is often much lower.
No matter if you’re running retargeting, location or user intent campaigns, these Google Ads alternatives are sure to help you improve your marketing efforts.

Let’s start this blog.

top 8 Best Google Ads Alternatives in 2022

top 8 Best Google Ads Alternatives in 2022
top 8 Best Google Ads Alternatives in 2022

If you are a business owner then don’t skip this blog. Then must read the list of top 8 Best Google Ads Alternatives in 2022. These all are the best google ads alternative.

Here are the Google Ads alternatives you are looking for; they’re my personal favorites.

#1 Microsoft Advertising (aka Bing Ads)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

There are so many reasons to love Microsoft Ads. With its increasing partnerships with companies such as LinkedIn, Microsoft continues to gain market share.

In fact, over 699 million global unique PC users now use Microsoft. Yes, that is over 600 million unique PC users who perform searches on Bing daily. With that in mind, it’s definitely worth giving Microsoft Advertising a shot. 

The ads usually appear at the top of Bing, MSN, and Yahoo search results. You can also choose to show your ads at different times or days of the week and for different audiences, based on their demographics (age, gender, etc.) 

Some of the main reasons to use Microsoft Ads:

  • Easy-to-use Google Ads import.
  • Historically lower CPCs and competition.
  • LinkedIn Ads integration for advanced audience targeting.

If your brand is in a competitive industry with high CPCs, testing out Microsoft Search Ads is a no-brainer. Lower CPCs will gain your brand more traffic at an efficient spend level.

Features of Microsoft Ads:-

  • Advanced location targeting. Target everyone worldwide or narrow your ad audience to a particular country, city, or area. 
  • Ads on mobile devices. Just like Google Ads, Microsoft also runs ads on mobile devices. 
  • Easy campaign import. If you already use Google Ads, you can transfer your existing campaigns to Microsoft Ads effortlessly. 
  • One-on-one support from Microsoft Advertising experts. 
  • The average cost-per-click (CPC) is $7.89 while Google Ads’ average CPC is $20.08. Quite a difference, huh?

Website link :- Microsoft Ads

#2 Amazon (best google ads alternative)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

The biggest online marketing place in the world, Amazon Advertising is a great alternative to Google ads. Just like Google users, who turn to Google for research, most Amazon users turn to Amazon to buy. They’ve usually already decided to buy a particular product, they’re just deciding on how much they should pay and what brand they should go for.

Amazon has a wide range of ad products available. If you’re into eCommerce then Amazon can be a good choice. Amazon offers custom ads, video ads, sponsored, products & brands.

By 2022, Amazon is forecasted to account for 50% or even more of the eCommerce market. Get started on Amazon Ads by going to their advertising page.

Features of Amazon Advertising:

  • Sponsored Products. These are individual product ads. They appear on search results and individual product pages.   
  • Sponsored Brands. These are ads that feature the brand logo, headline, and a selection of products. They appear on relevant shopping search results pages.
  • Sponsored Display. These are similar to Google Display ads. They can feature an image and some text. They are displayed on and off Amazon to increase ad reach. 
  • Stores. The stores feature is more like your own branded website inside Amazon. It’s a multipage, immersive shopping experience that lets you showcase your brand and all your products
  • Businesses that already sell on Amazon. If you already sell your products on Amazon, it’s quick and easy to start advertising. Also, your Amazon seller rating increases if you use their advertising platform. 

Great for:

  • Physical Goods
  • Google shopping alternative

Website link :- Amazon

#3 AdRoll (it is also one of the best google ads alternative.)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

Founded in 2007, AdRoll is an all in one advertising platform that not only makes advertising easier for businesses, but it also has other products offered apart from retargeting such as Video Ads and programmatic display prospecting and both can be served in and out-stream.

AdRoll helps track users all over the web to ensure your ads are displayed throughout the customer’s journey. AdRoll is definitely worth a try if you’re an eCommerce store looking to improve your paid marketing campaigns. With a bold claim that on average their customers get a 500% return on ad spend, this might be the Google Ads alternative that you are looking for.

Great for:

  • eCommerce campaigns
  • Advanced audience targeting

Website link :- AdRoll

#4 LinkedIn Ads (It is the best google ads alternative.)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

One of the largest growing social media networks out there, LinkedIn is home to millions of business professionals looking to network and collaborate. It certainly has its benefits and can be a great Google Ads alternative. Especially, if you’re selling SaaS as opposed to tangible products. 

You can also import an email list to create contact retargeting campaigns or insert LinkedIn Insight Tag (a tiny code snippet) on your website and retarget your website visitors. With so many advanced targeting options and pricing models, including CPC and CPM, getting into the B2B market has never been more accessible (or cheaper)!

LinkedIn is the most popular social media platform for self-promotion. With an audience of 650 million professionals on this social media platform, your ads are bound to be seen by at least some members of your target audience, and according to LinkedIn, 5 out of 4 members have decision-making power which is great if you want to promote your services. 

 Features of LinkedIn Ads:

  • Post boosting. Posts on your company page can be promoted to reach your target audience. 
  • Cross-promotion on all devices. You can set up your ads to run on desktop, mobile, or any tablet device. 
  • Send messages directly to member’s inboxes.
  • Target prospect’s based on their title. When creating an ad on LinkedIn you can choose to target people based on their job title: CFOs, CEOs, developers, copywriters, programmers, etc. 
  • The average CPC is $5.26.

Great for:

  • B2B advertising
  • Events advertising

Website link :- LinkedIn Ads

#5 Facebook Ads (It is also the best google ads alternative.)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

Facebook is the largest social media network in the entire world right now, Facebook was the first company that started to make serious money from social media advertising. Since its launch, Facebook has grown to become the largest social media network on the planet and has also acquired other social networks (Instagram) on its journey.

Digital marketers and advertisers can choose a range of ads including video, image, collection, carousel, slideshow and more to boost engagement on their products. With plenty of targeting options including their popular “lookalike audiences” which finds similar audiences that are likely to convert, Facebook Ads have become very popular.

Suitable for most brands and markets, Facebook’s ads are mostly being used to target the millennial demographic with its familiarity and above-average use of the social media Titan. With its sheer volume of users that go up to the billions, you can find fresh new audiences and for literally every niche on the Facebook Ads platform whether you’re selling a service, a digital, or a physical product. Know more about Facebook ads by visiting their online guide.

Features of Facebook Advertising:

  • Ads that sell your products fast to highly motivated buyers.
  • Ads run across all devices.
  • Ads that help you generate leads.
  • You will retarget your website visitors.
  • The average CPC is $1.72. (The Google Display Network has an average CPC of $0.63.)

Great for:

  • Finding new audiences
  • Advanced algorithmic targeting

Website link :- Facebook Ads

#6 Instagram Advertising (It is also the best google ads alternative.)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

Instagram is another great social media platform that is worth checking out if you’re looking for advertising alternatives to Google Ads. Founded in 2010, Instagram is now part of Facebook’s advertising network after being bought by Facebook for a cool $1 billion in 2012.

Targeting features include options such as location, interests, demographics and lookalike audiences which are all based around Facebook’s advertising system. Instagram’s ads tend to be more interactive with polls, sliders and buttons as well as call to actions that call for users to “swipe up”.

If your brand, services or products are related to fashion and beauty, Instagram allows advertisers to get their products in front of buyers much better than Google’s search ads. Sign up for Instagram ads by heading over their website today.

According to Sprout social, 75% of Instagram users are between the ages of 18 – 25, which means that businesses with a younger target audience have a greater chance of reaching their buyers on Instagram than on any other social media platform. To reach that audience, Instagram can show these ads not only to their followers but also to other Instagram users as well as on the Instagram Explore page. 

Features of Instagram Ads:

  • Boost posts. You can promote existing posts on your Instagram feed.
  • Advertise to people that aren’t following you. Your ads can be visible outside of your follower circle, so you don’t need to have millions of followers to get results.
  • Create ads for everyone to see on Instagram Explore.
  • The average CPC is between $0.50-$1.00 (Google Display Network’s average CPC is $0.63.)

Great for:

  • Advertising lifestyle products
  • Viral & social advertising

Website link :- Instagram Advertising

#7 Quora Ads (It is the best google ads alternative.)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

Quora Ads has a unique question-and-answer content platform that enables you to capture user search intent.  Over 300+ million people come to Quora every month to ask questions and read insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry.

Not only can Quora bring valuable traffic to your site, but it can also help with your company’s Brand Authority.

This platform has similar targeting features as the Google Display Network and YouTube Ads, such as:

  • Contextual targeting (questions, topics, or keywords).
  • Behavioral targeting (interest, keyword, or question history).
  • Customer Match.
  • Demographics.

Features of Quora Ads:

  • Ads on mobile devices. Just like Google Ads, Microsoft also runs ads on mobile devices. 
  • You will retarget your website visitors.
  • Target everyone worldwide or narrow your ad audience to a particular country, city, or area. 

Great for:

  • B2B advertising
  • Finding new audiences

Website link :- Quora Ads

#8 BuySellAds (best google ads alternative)

Best Google Ads Alternatives in 2022
Best Google Ads Alternatives in 2022

If your blog generates consistently high traffic, consider BuySellAds, a self-serve ad portal for publishers.  According to the BuySellAds team, they have a huge client roster, with over 4,500 advertisers using their native, display, email, and sponsored content placements. It’s a convenient marketplace with transparent processes, which provides a good choice of high-quality sites, especially in internet and tech niches.

BuySellAds is highly exclusive — you’ll need at least 100,000 page views per month to join, and it only accepts English-language websites with excellent content and design.

If you can reach this high bar, you’ll enjoy a 75% commission per click. This is very competitive for the industry and significantly higher than Google’s commission rate of 62% per click. The minimum payout is just $20 with PayPal.

Features of BuysellAds:

  • BuySellAds allows users to purchase ad space on popular websites.
  • The BuySellAds team vets all of the websites in their network to ensure quality traffic for advertisers.
  • Advertisers can target their ads by website, topic, or country.
  • The platform also offers a self-serve tool for smaller advertisers.
  • BuySellAds offers a real-time bidding system for ad space, so advertisers can get the best deals.
  • BuySellAds payments are made through PayPal or wire transfer.

Great for:

  • Popular, well-designed websites that generate enough monthly traffic for high-quality ads from vetted advertisers.

Website link :- BuySellAds

Conclusion

Now you know the best Google Ads alternatives out there, it’s still important to remember that for now, Google Ads is still king. In some circumstances, other ad networks can help you target users who can’t be reached via Google. But with millions of people visiting Google every day, you should always try to take advantage of it, even if it’s just a branded campaign for ads on your own brand name.

To quickly recap some of the points we’ve made:

  • Advertising platforms for e-commerce businesses: Amazon ads, Facebook ads, Instagram ads.
  • Advertising platforms for B2B businesses: LinkedIn Ads, Bing Ads, Facebook Ads.
  • Advertising platforms for businesses with small budgets: Facebook Ads, Instagram Ads.

I hope after reading this blog you will able to find best google ads alternatives for your online business. If you have any question or doubt then you can ask this your doubts or question in comment section.

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